Its retail sales reach some 80 million euros

Vanessa Bruno consolidates its positions in Asia. The creative brand range has just signed a distribution agreement with Chinese Lane Crawford Joyce Group to open shops in its sign, in Hong Kong and China. This group is the owner of stores as "discoverer of talents", because they offer the most advanced international fashion brands. The objective is to open 6 shops in five years, including the first in 2009 in Hong Kong and Beijing. Term, 10 Chinese cities might welcome a Vanessa Bruno shop. "This agreement is significant because it is the culmination of several years of relations with a local partner who is familiar with the universe of the mark, and decided to move to a new stage," said Pierre Levy, General Manager of the company. It is through its cabas in cotton with glitter handles the prominence of Vanessa Bruno took off in France. The fashion company has recruited six months ago a commercial Director, Elsa Poncet, to diversify its export markets and transform its presence abroad in shops to its sign, via partnerships. "It allows to increase our visibility and represents a significant development of sales", indicates the head. Today, the mark is sold in 400 points of sale multi-brand and stores in the world, and about 50 of franchisees to the Japan, Korea, Taiwan and Australia. Its retail sales reach some 80 million euros. In France, it has only 4 shops own (Paris 3) and 1 in Toulouse. Launched twelve years ago by the creator, whose father was in the business, and the mother, a Danish model, the company has experienced ups and downs. It saw its development accelerated five years ago, realized in 2006 by the installation of its headquarters in a former factory of faience of the 11th arrondissement of Paris, where work approximately 40 people. "We are at a stage where the identity of the brand and its different lines are in place." Everything is in the making. "It can move up a gear," adds Pierre Levy.

In addition to China, the brand will grow its pawns in the Middle East, with an opening at the Kuwait in the first quarter of 2009, and then in Dubai, in the Bahrain and Saudi Arabia. "We also have projects in Russia and in the US, where we are not present." "In the current environment, do not put all its eggs in one basket", resumed Pierre Levy. SMEs, whose capital belongs 100 to the family of the designer, develops in self-financing. The France is not in remainder: 2 stores will open in Bordeaux and Lyon next year. In addition, a project of shop online, including the mark expected much especially for the sale of his bags, will be ready in 2009. In addition to the accessories, the brand offers 2 lines of ready-to-wear, the second, Athé, is sold about 20 cheaper. "Another great strategic axis of the House is now having a specific distribution for this collection more"casual"", said Elsa Poncet. Its offer of footwear will also increase. Vanessa Bruno found a subcontractor in Italy for their manufacture. The clothes are produced in Eastern Europe and China.