Today is October 28, 2007
Sponsorship Development
No area of marketing has grown faster than sponsorship. Brands are crazed to create tie-in's with properties and personalities to help them break through the clutter to make a stronger connection to their consumer.


Understandably, the businesses offering the sponsorship are happy to accept this newfound source of revenue. For many it defines success or failure.


It is also fair to say that few but the very best and most sophisticated rights holders know how to properly package their assets for sale. On the other side of the table, many sponosrship buyers lack experience to know how to fully exploit what they have bought.


Over the last decade, an important part of One Brain's practice has been to help both buyer and seller achieve mutual success.


We help the "seller" define their brand, identify the brand's assets, and create promotional programs to spark buyer interest. We help buyers evaluate the property, define what they want know, determine how much to pay it, and create activation that achieve a measurable result.

Our Business Is Helping Your Business Grow

Brand Development

Sponsorship Development

Sports Expo Marketing & Sales