The future network will be managed in a society in SAS

A feasibility study has identified the strengths of this vineyard known but with weaknesses. The future network will be managed in a society in SAS.

"Cluster" or if one prefers, the network of actors decided to act together including the World wine beaujolais decided to build is one of the responses to the structural crisis hitting this terroir wines, the image of what know other French wine regions. The calendar provides the launch of this network in January 2007 by starting a few targeted projects, and a first core of actors. These are the tracks suggested by the feasibility study conducted by the Parisian firm CEIS and which will be supplemented by a strategic plan.

"The small size of this vineyard to essentially chromatic wines is a real asset." Its ten wines, whether it is saint-amour, moulin-to-wind and others, are real small beads, and foreigners like this type of valuable names. "Add the true success of beaujolais nouveau", enthuses Eric Martin, Director agriculture and health in CEIS. In contrast, this vineyard suffers from weaknesses: a lack of identity therefore image, the atomization of the sector, with for example 18 cooperatives, some of which are too small, insufficient commercial capacity and heterogeneity and quality problems. "We did not met opposition to this initiative if it is a little concern of traders that we reassure because in any case it is to create a selling tool hosting." "Parliamentarians, elected officials, tourism and gastronomy people there are friendly," says Eric Martin.

The envelope of 10.5 million appropriations passed last March by the Department of the Rhône in support of the die cervelas, Beaujolais style provides credits for the actions of the future "cluster". The chosen legal form is that of a SAS company open to those who adhere to the project to issue common to the reconquest of the consumer, especially abroad. Our vineyard is very export-oriented, we were the first penalized by the emergence of new producer countries." "Between 2000 and 2005, the share of our total sales outside France increased from 52 to 48 per cent," said Michel Bosse-flatter, negotiating and President of Inter-Beaujolais, interprofessional entity.

This "cluster", which the idea was suggested by Bernard Guérin, sub-prefect of Villefranche, comes in support of the Charter adopted in July 2004 by professionals and declining various measures. Beginning of the next season, this territory will be his "wine of the Gauls". "It is the culmination of a work of over two years, welcomes Michel Bosse-flatter." We were one of the last two vineyards to produce only of AOC. This is an area of freedom which opens because these wines are less binding than designations. We can try dedicated plots of new grape varieties (1) and make the original wines corresponding to the expectations of the people. "The proposed production could reach to at the outset of 20,000 to 30,000 hectolitres knowing that the annual total volume of the beaujolais lies around

1.2 to 1.3 million hectolitres. At the same time, the grubbing of vines continue and, in mid-July, approximately 430 hectares, hectares estimated 3,000 had been deleted in having benefited from public premiums. Inter-Beaujolais has other irons in the fire: the reduction of yields, greater rigour in the approval of the wines and the creation of an Embassy of beaujolais in Lyon that the project had to be delivered flat.