In 2002 there were China respectively 47 and 74

The World Cup that opens in the now 15 days in Germany looms as the edition of all records. Three elements argue in its favour: the event takes place in Europe, continent where football can rely on the widest popular support and, above all, broadcast schedules are excellent (unlike Korea, 2002) and the Japan; in four years, technologies have made a giant step and the media impact of the event will reach a global audience never reached; the interest of sponsors is never was also raised, in particular because the marks are visible, unlike the other great sporting event, the Olympic Games. A world where, therefore, the innovations will be very many.

DVB - H and HD

The 64 matches of the competition will be visible by a more public than ever before, but with a quality until then unknown, on television, well sure, but also on Internet and mobile phones. In Italy, for example, UMTS 3 G (a subsidiary of the Chinese group Hutchinson) operator has launched the first mobile TV with digital technology in Europe, called Walk TV. With the first phone with DVB - H, the LG U900 technology, thus it will be possible to follow live matches and all emissions proposed by the holders of rights, the Rai and Sky Italia. In France (France Telecom), at Canada (Rogers Communications), Sweden (TV4), and India (Weume & Hindi), a summary of four minutes of the game will be available in lightweight deferred on laptops and the Internet through an agreement between Fifa and Infront Sports & Media. In the US, this is the new media Verizon Wireless operator which will broadcast the summary of the games on mobile phones. Side televisions, great novelty will be the release of the games in high definition (HD). The sale of flat screen and LCD devices explode since a few months (on table 2.5 million units sold in France in 2006) and broadcasters are willing to provide an image of a quality ever. The satellite GST bouquet rebroadcast the games of TF1 and M6 HD, Canal do similarly. Via Adsl, games are also broadcast in HD, as for example on the MaLigneTV of France Telecom bouquet that offers programs of GST.

Wi - fi on official websites

In addition to consumers, the major beneficiaries of technological innovations will be professionals present in the Germany. Avaya, the official telecom equipment manufacturer, will set up an exceptional communications network: 35,000 network connections, 40 000 devices connected, all stages and official sites equipped with wi - fi to transmit pictures, articles, videos with speeds ranging from 2 to 10 megabits per second. An operation conducted in partnership with Deutsche Telekom to us operator which cost 100 million dollars over six years.

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The cup of the world in figures

-Organizing Committee budget: EUR 440 million

-Revenue sponsors Fifa: 500 million euros 15: Adidas, Avaya, Anheuser - Bush, Coca-Cola, Continental, Deutsche Telekom, Emirates, Fujifilm, Gilette, Hyundai, MasterCard, McDonald's, Philips, Toshiba, Yahoo!

-National sponsors of the Organizing Committee (6): EnBw (energy), HamBurg Versicherungs (insurance), Postbank, Oddset (sports betting), Obi (distribution), Deutsche Bahn (Transport)

-TV rights: EUR 1.2 billion

-Audiences: 3.07 million

The 32 countries involved represent 23 of the world's population and 59 of the GDP. In 2002 (there were China!) respectively 47 and 74.

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Fifa has launched its marketing 2007-2014 program

To increase the visibility offered to sponsors, Fifa has developed a marketing 2007-2014 program which consists of 37 events, 450 games and 10 000 hours of live TV. Six partners have already joined: Adidas, Visa, Hyundai, Sony, Coca-Cola and Emirates). The Fifa 2007-2014 program budget amounts to EUR 3 billion.