Confidence is gaining is lost collapse and be

Want to change or search for protection, optimism or morale in Bern, savings or investment, commitment or breach of contract... Every day, the news can be read in terms of the trust that citizens, consumers or employees have the major actors in the economy, the State and the company. Insee also measure each month. The indicator of household confidence, based on the standard of living, the desire to consume and the personal financial situation, is even one of the two major indices of the monthly survey of conditions carried out by the national Institute!

Confidence in a future hardware and individual as pledge of growth and collective prosperity Nothing is less sure. Is the best not the enemy of the good Research of alternative indicators is the subject of much debate in recent years, with some seeking to demonstrate the incompleteness of the indicators only linked to the only economic activity as exclusive indicators of wealth and "good health" of a society. It was born, under the impetus of the Economist Lars Osberg, the appealing idea of an index of sustainable economic well-being of individuals and their environment. By the influence it exerts on the interpersonal and intergroup relations, the question of trust has to do to this reflection, where also new responsibility and governance requirements mingle.

Confidence is gaining, is lost, collapse and be. Two digits only: three quarters of young people from 15 to 30 years (source Ipsos) reported today that they would like "to work in the public service if they had the opportunity", the guarantee of employment being their main motivation. Only 48 of the French feel credible print (TNS Sofres). How to explain these figures Matter of trust! Over a decade, to better understand the dynamics of groups, the irrationality of the representations or the versatility of judgements, the economy, finding that its limits, is more used in sociology and psychology. And one cannot see the now recurring use of the concept of trust to define the quality of the relations and exchanges between individuals and society.

If the confidence impact, upward or downward, on the quality of an economic, personal or political relationship (partnerships, alliances, contracts, joint investments, etc.), how comes make it more efficient, simply more serene, formally or sustainably How decrypt statements of intent, sometimes polysemic, actors (a consumer has the same degree of confidence in a brand or a company, as it moves from its point of view of an employee, of shareholder or citizen)

The notion of trust, modeled, has thus acquired a real status in economic analysis and policy actors and their environment, to the point that logic is reversed. The confidence is only perceived as a third factor of influence. In a world increasingly more complex, where multiple stakeholders contribute to making a decision, the Trust became a central concept. It determines the transition to the Act, this indescribable moment of the toggle to a Yes or a no, she feeds the doubt or contributes to the rejection of a policy, a business, a brand or a product.

With this new trend which would tend to support management of opinions on the single dialectic of "confidence or not", it is good to remember that trust is not a value in itself. A status value that creates or deteriorating confidence: honesty, transparency, openness and loyalty, for example. Trust, it is the result and the transitional guarantee. The trust does not provides. First is a matter of time, and it is not only a matter of words. A relationship of quality over time, the consistency of a speech and the ability to recover in question permanently are the major constituents.

To inspire confidence in all of its stakeholders, the business or institution must also and firstly have confidence in it, by it and those who represent. Believe in the intelligence of its partners and its different audiences is a founding act. It is thought that his own speech becomes legitimate that because men and women agree to embody it and others to criticize. Without explanation, without dialogue, without perspective, each tends to focus on short-term or its own trajectory. When, as Kaa, the snake in the "jungle book", some say: "I trust, believe in me," corporate communication Council reply: "that you made, do you, and tomorrow that will do you for that one keeps confidence in you."