This is the case in Great Britain Ireland and Spain

The study of Christmas 2009 is the 12th publication conducted by Deloitte on the intentions of purchase of European consumers on the holidays. This year, the study covers 18 countries. Large representative samples of consumers (18 000) were interviewed about their State of mind and their forecasts of expenditure on gifts, in supplements of food purchases for the holiday meal, and outputs.

Less gloomy, but caution still

French consumers perceive a likely restart of the economy in 2010. The feeling of being in a recession persists, but moves significantly from last year. Thus, this year, 65 of respondents reported feeling that the economy is in recession, compared to 89 last year. Likewise, 51 of consumers believe that their purchasing power is declining, while the past year, they were 58. Despite these improvements in the perception of the economic situation, a sense of concern remain and bride significantly the propensity to consume. Consumers dispose not their caution in terms of expenditures and ensure ferociously to control their budget. Thus, the budget of expenditure of the French for the year-end holidays should decline of 3.5 in France and 6.3 in Western Europe. Despite this decline, the France is rather well positioned in the middle of Europe, because some countries anticipate very high consumption decreases. This is the case in Great Britain, Ireland, and Spain.

More consumers with more rational purchase practices

After several years in turn by the perception of an erosion of the power to purchase, and then by the financial and economic crisis world, consumers have learned to adopt new behaviours. "A new consumer has gradually emerged, with new types of arbitrations." Focus on "useful" "futile" products products, preferring sustainable products, buying more thoughtful and less compulsive way rationally comparing prices, weighing the quality of innovations on their real content The crisis has been a factor for consumer learning. "These behaviors, more rational and thoughtful, will persist after the crisis," said Gilles Goldenberg, associate responsibility at Deloitte consumer products sector. New purchasing practices are surface or is installed: make gifts with opportunity products, sell his gifts after the holidays, use internet and new media to find the best price, prefer to purchase products respecting sustainable development or not child labor incorporating once they are sold at prices substantially Haruhi

With a basket of Christmas modestly filled by consumers, competition is going to rage between distributors and consumers will benefit from

"Despite this context, new surfaces of sales are open, new sales concepts are proposed, internet develops." Total distribution offer fragments and feels faster than demand which is stagnating. "The result is that customers hunt is open, latter will benefit through promotions and very attractive prices, however the profitability of some distributors who will be less well responded to the expectations of the clients being evil", says Gilles Goldenberg.

What gifts for Christmas 2009 Large, educational games for small money

There is no real break in the nature of the gifts expected from previous years. Note, however, that the French confirm their preferences for what is "useful": money is always present their favorite, and then come respectively clothing, and gift certificates. The novelty is looking at the gifts that the French intend to provide for their children. Indeed, educational games outstrip the video games, which were at the top of the Fourplay of gifts from last year. To Gilles Goldenberg, "this trend confirms the concern of the parents is reflected first by the concern to protect their children for the future, rather than to simply let them entertain"